SUPPLEMENTS: WHAT NUMBERS!

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MARKET SUPPLEMENTS

turnover:

2009: 1242 million euro in pharmacy + EUR 109.4 million channel 2 = 1351,4 million of euro

2010 (ESTIMATES): 1390 + 258 million € million € 2nd channel = 1648 million euro

Packaging unit:

2009: 120 million

2010 (ESTIMATES): 135 million

The 5 best-selling categories (and their percentage growth over the previous year):

PHARMACY:

1) PROBIOTICS +6.3%

2) MULTIVITAMINS -0.5%

3) SLIMMING +5.2%

4) SUPPLEMENTS SALT +95%

5) SYSTEMS FOR HAIR +4.2%

2ND CHANNEL:

1) SLIMMING +0.6%

2) SPORTS SUPPLEMENTS -2.9%

3) GINSENG AND ROYAL JELLY -7.3%

4) MULTIVITAMINS +7.8%

5) LAXATIVES +12.7%

(Nielsen Survey 2009)

13.7 million Italian adults, aged between 25 and 64 years, declare their propensity to consume food supplements.

9 million Italians who consumed dietary supplements in the last 3 years.

4.5 million Italians plan to be NEW consumers of supplements over the next three years, with a growth supplement market expected between +35% and +50%

Source: Research commissioned by AIIPA (Italian Association of Food Product Industries) in 2009

For the availability of these data we thank Dr. Maurizio Salamone, Marketing & Sales Manager at Metagenics

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