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We conducted a marketing study to identify a target which is aimed Anti Aging.


And we have identified three groups of people:


1) Those who do not have anti-aging culture (and should develop it)
2) Those who need anti aging but have no jurisdiction (not healthy what to do)
3) Those who need anti-aging and expertise (know what they want, they want to find it)

We start from the third group:

3) Those who need anti-aging and expertise (know what they want, they want to find it)

This is the most advanced target, composed of people who are particularly careful about their health and appearance, which for years have understood the need to supplement your diet with antioxidant supplements can counteract the effects of aging. Very often these people have been trained in anti aging by aesthetic doctors, which are intended for treatment or minor surgery. Often become promoters of anti-aging culture with people in your network, through word of mouth. They know their products and brands, which already use regularly.Their need is to find products quickly, at lower prices, with good service, and stay updated on new products, so as to continuously improve its anti-aging strategy.


The second group:

2) Those who need anti aging but have no jurisdiction (not healthy what to do)

 They are people who care about their health and their beauty, they need to counter the effects of aging, but do not know how to move.Often seek information on the web, forum, blog ... or friends.Would like to have an anti aging that allows them to choose a competent strategy to follow. Their need is advice from experts, based on personal needs, to find the right products.
The first group:

1) Those who do not have anti-aging culture (and should develop it)

The most difficult group. Generally do not implement preventive strategies, but face problems when they occur. They never heard of anti aging or have a confused knowledge. It 'must first provide them with training in anti-aging, which allow you to understand the benefits and simplicity. The second step, for this target, advice from experts, based on personal needs, to find the right products.



And you, in which group you recognize yourself?

Let us know what you think!

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