EUROPE MARKET OF SUPPLEMENTS TRAVELS ON THE WEB

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Already during the last 5 years the scenario distribution of food supplements has changed significantly. As has happened in other sectors, we have witnessed the spread of the Internet as a purchasing channel, also for food supplements. Born and grow virtual stores, alongside the main traditional distribution channels.

According to Euromonitor International Pharmacy is the channel most affected by new competitors online. In France the market share rose from 59.3% in 2008 to 57.1% in 2013 and in Belgium from 74.6% to 73%, in Germany by 40.7% in 2008 to 36% in 2013.

Internet sales states the second channel in France and holds a share of 22% in the retail landscape English.

The European situation is not yet fully reflected in Italy where the Internet plays a role still predominantly informative, even for food supplements.

Source: Euromonitor International

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